You name it, we’ve shopped it. Automotive and Aardvarks to Xylophone Players and Zebras (really). We’ve even shopped Santa Claus and the Easter Bunny!
Our broad industry experience allows us to bring “best practices” knowledge across industries to our clients, often helping them to get “out of the box” of their own industry measurement criteria and practices, to create something unique, innovative, and better than their competitors. Customers don’t evaluate your company compared only to direct competitors these days – they bring their entire bag of consumer experience from all areas with them.
A client once told us something years ago that we’ll never forget, and will always use: “…our entire industry just isn’t very good at the customer experience. Why would we want to measure if we’re the best of the worst? Help us measure ourselves against the best.”
To discuss our experience in more detail, please contact us