We offer a complete, turnkey approach, from survey design and program development, data collection, all the way through to consultation for performance improvement.
ICR – Interactive Computer Response
Customers are invited to visit a specific website (which could link from your website to remain within your brand), or sent a link, with an invitation to complete a survey. While most surveys these days should be relatively short, ICR surveys allow for more in-depth questioning.
IVR (Interactive Voice Response)
Customers are provided an invitation to call a toll-free number, and they use their phone’s keypad to answer a short series of questions. These are good for short surveys that do not require explanations or a high degree of detail.
Inbound or outbound, a friendly voice who offers a more personalized approach. These are most effective for high-ticket sales including upscale/luxury goods and services customers, as well as when more in-depth questioning/probing may be needed.
Our field team can be deployed inside or outside certain physical locations (stores, malls, etc.), to offer a more personalized survey. Most effective for low-volume programs where it’s important to get immediate post-interaction/experience feedback.
Provide us with your customer contact information and we will send them a personal invitation to click a link to take your survey. Useful for companies seeking high-volume programs, where customers are geographically dispersed, and in-store invitation is not possible